Crucible Teams

April is the Co-Founder and CEO of Better Than Provisions. She is a Holistic Health and Nutrition Coach who is passionate about, and uniquely experienced in, providing nutrition education. She came to realize that she could be an invaluable resource to others after overcoming her own health challenges and continuing on to educate herself in coaching and holistic nutrition. She has served her clients through a personalized, holistic process of structure, support, and accountability of food education and lifestyle modification.

Earl King has played a pivotal role in the success of his company, initially encouraging April to analyze the financial viability of her recipe. He conducted the preliminary work on Cost of Goods Sold (COGs), website development, funding, and ingredient sourcing. Although he began as a full-time massage therapist, the advent of COVID-19 changed his career trajectory, leading him to take charge of farmers market sales for the company. Five years later, their venture has proven to be successful.