When
Where
Support + Share is a place to come to be with peers who are navigating similar challenges as you build your ventures. Our goal is to have a designated space and time for students to work together and share their experiences. You can receive feedback and be directed to helpful resources and coaching.
Lucas Lauricella is a Peer Venture Coach for FORGE and co-founder of Lucid Leaf Drinks. In addition to creating this drink brand, he has worked for several brands in the CPG and tech industries including Apple, Coca-Cola, and General Mills. Lucas is an avid student of how other founders have built strong brands.
In this session, Lucas will discuss several topics related to building a brand that “sticks.” These topics include how to find brand-audience fit and how brand-identity translates to customer-identity. Lucas will examine what fuels popular brands in today’s culture and share from his experience creating Lucid Leaf.
Participants will leave with a framework to build their own brands and have opportunities to ask any questions related to brand building. As always, we will provide plenty of opportunities to engage with other students and grow your network. We hope to see you there!
Join us in the Main Library CATalyst Data Studio for networking and impactful professional development opportunities. We hope to see you there!
With questions about access or to request any disability-related accommodations in this event such as ASL interpreting, closed-captioning, wheelchair access, or electronic text, etc., please contact Julie Barbier Bularzik at JBularzik@arizona.edu